Tag Archives: Education

Microsoft Dynamics Certification

Evgenia Molchina has earned Microsoft Dynamics Student Certificate (MDSC) in 2017. Received significant exposure to Microsoft Dynamics products and opportunities to apply real-world solutions across multiple Microsoft Dynamics Student Certificate Program (MDSCP) approved courses including Sales, CRM, Marketing and Social Media. 

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Facebook Blueprint Certification

I took an eLearning courses of Facebook Blueprint, which is a global training and certification program about marketing on Facebook and Instagram. I got certificates that measure my understanding of Facebook advertising products and services. I earned certifications by passing the required exams. Continue reading

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ALMA Talent: Leadership Seminar 2017

I participated in a seminar “Leadership Best Practices and Data-Driven Decision Making” organised by ALMA Talent. During the training I learned that by combining knowledge management and leadership’s best practices, we can see the concrete benefits and add value for successful business. Continue reading

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Microsoft Azure & Power BI at MTV Oy



Power BI tool. Image courtesy Microsoft.

I had a broad experience in working in Power BI tool at MTV Oy. We have linked the data sources, did the data modelings and simulations, and built the reports and dashboards for internal wide use.

In the Spring 2017 I got to participate in seminar, where we learned about Continue reading

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Adobe Summit EMEA, London

I participated in Adobe Summit EMEA 2017 in London, England. The Digital Marketing Conference’s theme was ‘Make Experience Your Business’. There were more than 100 sessions and labs across eleven topics, such as Content & Creativity, Cross-channel Marketing, Customer Experience, Data-driven Marketing, Hand-on Labs, Marketing Innovations, Mobile Marketing, Programmatic Advertising, Vertical Industry and Industry Experience Area.

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MBA Study Trip to Berlin

I was very excited when I learned that we have a study trip to Berlin, Germany in the spring 2017 as a part of the Innovation and Renewal class at MBA Degree program in Metropolia. The study trip had two days of a scheduled program with a workshop about Change Management and Innovation together with MBA students of HTW University on a very fresh and innovative topic, a lecture from a Senior Change Advisor at Futurice, a visit to Innovation Labs Berlin, a Finnish startup Finnchat, etc. Continue reading

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Finnish Television 2016 summary

Top TV programs 2016 and records of all time. Source: Finnpanel

When they say Television in dying, it is actually not true. 2016 was a year of beating the records in viewing on many TV channels. There is 4,65 M of TV sets in Finland and people spend daily 2 hours 52 minutes watching Television in 2016. TV reaches weekly 91 % of Finnish population and the most watched hour was at 8:30-9:30 p. Continue reading

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Television & Video Conference 2016


In November 2016 I went to the ASI 2016 International Television & Video Conference in Budapest, Hungary.  The conference examined the trends in content production and discussed the future prospects for content distribution channels. The production of high quality TV content is at a global high as broadcasters, expanding the global reach of their hit series and formats, compete with SVOD services keen to join the party. Continue reading

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Adobe Symposium 2016


In October 2016 I attended Adobe Symposium in Stockholm, Sweden. Adobe Symposium brings together the best business, marketing and IT leaders from all industries. There were very interesting cases from Customer Experience, Cross-Channel Marketing and Data-Driven Marketing. Continue reading

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Bonnier Digital Forum 2016


Evgenia Molchina Bonnier Digital Forum 2016

I was invited to participate in Bonnier Digital Forum held in Stockholm, Sweden in June 2016. Bonnier Media University is a personnel development program on a corporate’s level, where the company I work for belongs. The theme was The Future of Content and speakers were from media giants CNN, NBC and the Guardian, new native digital players Mic, KIT, Fusion and the Bleacher Report as well as speakers from Bonnier companies included Frida Boisen, Swedish social media influencer and the head of Bonnier Tidskrifter Digital. The Forum was jam-packed with great ideas, innovative examples and insights into the how’s and why’s use new formats, distribution channels and how to monetize it. Continue reading

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