Category Archives: Portfolio

Microsoft Dynamics Certification

Evgenia Molchina has earned Microsoft Dynamics Student Certificate (MDSC) in 2017. Received significant exposure to Microsoft Dynamics products and opportunities to apply real-world solutions across multiple Microsoft Dynamics Student Certificate Program (MDSCP) approved courses including Sales, CRM, Marketing and Social Media. 

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Facebook Blueprint Certification

I took an eLearning courses of Facebook Blueprint, which is a global training and certification program about marketing on Facebook and Instagram. I got certificates that measure my understanding of Facebook advertising products and services. I earned certifications by passing the required exams. Continue reading

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ALMA Talent: Leadership Seminar 2017

I participated in a seminar “Leadership Best Practices and Data-Driven Decision Making” organised by ALMA Talent. During the training I learned that by combining knowledge management and leadership’s best practices, we can see the concrete benefits and add value for successful business. Continue reading

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Microsoft Azure & Power BI at MTV Oy



Power BI tool. Image courtesy Microsoft.

I had a broad experience in working in Power BI tool at MTV Oy. We have linked the data sources, did the data modelings and simulations, and built the reports and dashboards for internal wide use.

In the Spring 2017 I got to participate in seminar, where we learned about Continue reading

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Adobe Summit EMEA, London

I participated in Adobe Summit EMEA 2017 in London, England. The Digital Marketing Conference’s theme was ‘Make Experience Your Business’. There were more than 100 sessions and labs across eleven topics, such as Content & Creativity, Cross-channel Marketing, Customer Experience, Data-driven Marketing, Hand-on Labs, Marketing Innovations, Mobile Marketing, Programmatic Advertising, Vertical Industry and Industry Experience Area.

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Finnish Internet Audience Measurement FIAM Stearing group

Media Metrics Finland

Image courtesy of Media Metrics Finland

In December 2016 the largest media companies (Alma Media, MTV, Sanoma Media Finland and the Finnish Broadcasting Company YLE), the Finnish Association of Marketing, Technology and Creativity (MTL ry), Media Metrics Finland and ComScore have agreed to set up a new online audience currency measurement and organise the Joint Industry Committee JIC in Finland. Continue reading

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Television & Video Conference 2016


In November 2016 I went to the ASI 2016 International Television & Video Conference in Budapest, Hungary.  The conference examined the trends in content production and discussed the future prospects for content distribution channels. The production of high quality TV content is at a global high as broadcasters, expanding the global reach of their hit series and formats, compete with SVOD services keen to join the party. Continue reading

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Dance video from Portugal

As hobby I keep doing videos from travels and this one is from Portugal, where we have been with our friends.

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Employee of the Month, August 2015

New record in web site visitors 2015

New record in site visitors, MTV Superdesk 2015

The year 2015 is the year of the new records for in visitors and content consuming. It is so great to be a part of a successful company and help with all your energy and passion.

In August 2015 I have been honoured with a reward of Employee of The Month in the MTV News department, the heart of content. I received some pleasant comments from Jyrki Huotari, MTV Managing Editor, and other members of the board. I was very thankful for this appreciation and glad to continue to perform the best I can.

In English:

Analyst Evgenia Molchina is an important link between the editorial stuff and the consumer. On the basis of the daily data provided by Evgenia, we know where and how content has been consumed. User data is a vital information for multi-media company, which wants to serve the most demanding digital audience.

In Finnish, original:

Analyytikko Evgenia Molchina on tärkeä linkki toimituksen ja kuluttajan välissä. Evgenian tuottaman päivittäisen datan perusteella tiedämme missä ja miten MTV.fin sisältöjä kulutetaan. Käyttäjätieto on elintärkeää palvelulle, joka haluaa palvella parhaiten vaativaa digitaalista yleisöä.

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MTV Employee Reward

Evgenia Molchina was rewarded MTV, 2015

In January 2015 Evgenia Molchina got rewarded by MTV Oy for being a good employee. The CEO of MTV Oy Heikki Rotko presented the award to Evgenia. Continue reading

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