Category Archives: Portfolio

Adobe Summit EMEA, London

I participated in Adobe Summit EMEA 2017 in London, England. The Digital Marketing Conference’s theme was ‘Make Experience Your Business’. There were more than 100 sessions and labs across eleven topics, such as Content & Creativity, Cross-channel Marketing, Customer Experience, Data-driven Marketing, Hand-on Labs, Marketing Innovations, Mobile Marketing, Programmatic Advertising, Vertical Industry and Industry Experience Area.

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Finnish Internet Audience Measurement FIAM Stearing group

Media Metrics Finland

Image courtesy of Media Metrics Finland

In December 2016 the largest media companies (Alma Media, MTV, Sanoma Media Finland and the Finnish Broadcasting Company YLE), the Finnish Association of Marketing, Technology and Creativity (MTL ry), Media Metrics Finland and ComScore have agreed to set up a new online audience currency measurement and organise the Joint Industry Committee JIC in Finland. Continue reading

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Television & Video Conference 2016


In November 2016 I went to the ASI 2016 International Television & Video Conference in Budapest, Hungary.  The conference examined the trends in content production and discussed the future prospects for content distribution channels. The production of high quality TV content is at a global high as broadcasters, expanding the global reach of their hit series and formats, compete with SVOD services keen to join the party. Continue reading

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Dance video from Portugal

As hobby I keep doing videos from travels and this one is from Portugal, where we have been with our friends.

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Employee of the Month, August 2015

New record in web site visitors 2015

New record in site visitors, MTV Superdesk 2015

The year 2015 is the year of the new records for in visitors and content consuming. It is so great to be a part of a successful company and help with all your energy and passion.

In August 2015 I have been honoured with a reward of Employee of The Month in the MTV News department, the heart of content. I received some pleasant comments from Jyrki Huotari, MTV Managing Editor, and other members of the board. I was very thankful for this appreciation and glad to continue to perform the best I can.

In English:

Analyst Evgenia Molchina is an important link between the editorial stuff and the consumer. On the basis of the daily data provided by Evgenia, we know where and how content has been consumed. User data is a vital information for multi-media company, which wants to serve the most demanding digital audience.

In Finnish, original:

Analyytikko Evgenia Molchina on tärkeä linkki toimituksen ja kuluttajan välissä. Evgenian tuottaman päivittäisen datan perusteella tiedämme missä ja miten MTV.fin sisältöjä kulutetaan. Käyttäjätieto on elintärkeää palvelulle, joka haluaa palvella parhaiten vaativaa digitaalista yleisöä.

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MTV Employee Reward

Evgenia Molchina was rewarded MTV, 2015

In January 2015 Evgenia Molchina got rewarded by MTV Oy for being a good employee. The CEO of MTV Oy Heikki Rotko presented the award to Evgenia. Continue reading

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Harlem Shake (Karjala Edition)

The New Year 2015 we met with a funny video of us doing our version of famous Harlem Shake. We are the bunch of good friends, everybody has a great personality, and we decided to express it in this hilarious video. We liked it. Do you?

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Google eCommerce Individual Qualification

eCommerce Google Analytics

Google Analytics offer different interesting courses about web analytics and how to evaluate the order funnels performance. The course was self-paced online studying through which I practiced how to navigate Google Analytics to improve the performance of online ecommerce business.

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Google Analytics Individual Qualification

I have completed Google Analyticss test and achieved my second Google Individual Qualification.

Evgenia Molchina is Google AdWords Qualified Individual

Google Analytics is an online service to understand what happens on your website. You get the small piece of code from Google Analytics (GA), implement it on each web page you want to get statistics of and then the GA collects and manages information about website visitors, sessions, page views and content usage (video starts, file downloads, etc.), audience characteristics and behavior, advertising and campaign performance, sales and conversions, traffic sources, cross-device and cross-platform measurement.

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Google AdWords Individual Qualification

I have completed Google AdWords test and achieved my Individual Qualification!

Evgenia Molchina is Google AdWords Qualified Individual

AdWords is an online advertising product and Google’s main course of revenue. The test I have taken consisted of two parts. Each part lasted about 2 hours and included 100 questions about campaign management, targeting (keywords, site, language and location), budget, pricing (CPC, CPM, CPA), bidding, measurement and optimization for text, banner and rich-media ads. With Google AdWords it is possible measure performance of the campaigns or web site, its profitability and growth.  Continue reading

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