Finnish Internet Audience Measurement FIAM Stearing group

Media Metrics Finland

Image courtesy of Media Metrics Finland

In December 2016 the largest media companies (Alma Media, MTV, Sanoma Media Finland and the Finnish Broadcasting Company YLE), the Finnish Association of Marketing, Technology and Creativity (MTL ry), Media Metrics Finland and ComScore have agreed to set up a new online audience currency measurement and organise the Joint Industry Committee JIC in Finland.

The purpose of the Finnish Internet Audience Measurement (FIAM) renewal is to provide the Finnish advertising clients, broadcasters, publishing houses, and advertising/media agencies with highly comprehensive and refined insights about the cross-platform audience data.

I am a member of the Client Committee and the Technical Group.

The official statement you can read here comScore Selected as the Internet Audience Measurement Currency in Finland

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