I have completed Google Analyticss test and achieved my second Google Individual Qualification.
Google Analytics is an online service to understand what happens on your website. You get the small piece of code from Google Analytics (GA), implement it on each web page you want to get statistics of and then the GA collects and manages information about website visitors, sessions, page views and content usage (video starts, file downloads, etc.), audience characteristics and behavior, advertising and campaign performance, sales and conversions, traffic sources, cross-device and cross-platform measurement.
Google Analytics is capable to measure mobile applications or any other platform with ability to browse online. Google Analytics is free of charge and has easy and well-visualized interface.
The test was quite hard, because the Web Analytics area has many nuances, things you have to keep in mind, understand the numbers and what their changes mean. I have mathematical and analytical mind and I like challenges so I enjoy this field. I was glad to get one more Google certificate.
Copyright: Evgenia Molchina, copying is prohibited.